Strategic Management for Aloft Bangkok - MyAssignmenthelp.com

Question: Discuss about theStrategic Management for Aloft Bangkok. Answer: Introduction Aloft Bangkok is a hotel located in Bangkok Thailand. A simple experience anticipates you in Thailand's hippest hotspot! Aloft Bangkok are simply ventures from the best shopping, nightlife, and feasting goals, and a brisk 5-minute walk around Nana BTS Sky train and MRT Subway stations for simple access to Bangkok's greatest attractions. Aloft Bangkok Sukhumvit 11 offers stream setting style at a take and conveys urban cool to surprising spots, where anything can happen: vitality streams, identities blend and openings flourish. In the premises of Thailand an adventurous and breezy awaits people with the Aloft Bangkok. It can also allow a best of shopping areas, a dining destination and a night life (Sigala, 2016), This report is based on the organizational strategic implications and to analyze its importance. It has found that in order to have the good competitive environment it is necessary to focus on the better strategy implementation. First of all a little introduction has been made on the strategic communication plan. The author of the study stated that a strategic communication plan is a plan that plays a significant part in the daily operation of the organization. It main role is to frame the media activities including the external and internal communication of the organization with the purpose to clarifies the priorities of organizations, its target audience, staff assignment and resources. It is basically drives goals and outcomes of the organizations. This is implemented with the purpose to express its vision into mission statements the beliefs and values of the organizations also carefully considered (Ameen, 2015). This report is based on the strategic analysis and evaluation of the organizational business with the help of theoretical perspective and strategic process to analyze about the firm competitive environment to identify the major threats and opportunities and to the evaluation on the firms internal environment to analyze about its major strength and weakness. A critical evaluation will do to analyze about the consistency of plan strategies with the organization missions and its business model to define way for organizational effectiveness. The main purpose of this report is to analyze about firms internal and external environment to have competitive advantage. External Competitive Environment Analysis of Aloft Bangkok The author of the study stated that on order to have the good marketing position in the industry it is very important to analyze and review the external competitive environment to have update about what competitors are performing in industry and what are the perspective strategies (Craven, 2016). After the analysis it has come across knowledge about the opportunities of Aloft Bangkok and about the major threats they need to save from. Some of the major opportunities and threats under the privilege of Aloft Bangkok are stated as follows Opportunities of Aloft Bangkok Some of the major opportunities of the Aloft Bangkok that are helping them to maintain status strong in order to have good competitive environment which will help them to increase their market value are stated as follows Attractiveness for Tourist One of the biggest opportunities Aloft Bangkok has is its ultimate best services that will helpful to them in order to attract the tourist. There best services are letting them to provide a complete attraction to tourist with their effective and efficient services. Expand Product Line One of the other main opportunities that Aloft Bangkok have is the opportunity to bring expansion in their product line. They are now currently focusing on the implementation of strategy that will expand their product line. They are thinking towards the expansion through introducing the amusement park in their production line which will help them to attract the new customer and as well as a sign of attraction for the current position. New Horizons One of the other opportunities they have is that for the food processing companies they are creating new horizons, a new door has been open for them by providing creative opportunities to the food processing companies in order to have the good market positions. Threats of Aloft Bangkok Some of the major opportunities of the Aloft Bangkok that are not helping them to maintain status strong in order to have good competitive environment which will not helping them to increase their market value are stated as follows Strikes and Terrorism One of the biggest threats Aloft Bangkok has been facing is due to the strike issue they have been having with in the premises of industry by the workers or strike that will be occur due to the economic condition other than this they can also face the major threats because of the terrorism issue. Increased Competition One of the other major threats that Aloft Bangkok has been facing is due tithe intense increase in the competition in the industry as the competitor of Aloft Bangkok are always working to bring changes in their environment in order to make the competition intense. In order to maintain this issue Aloft Bangkok has been focusing on the formulation of strategies that will save them from any type of threats. Competitor Increasing Market Share One of the other threats they have been facing is due to the increase in the market share value that is the major threats they are facing in the market. The intense increase in the market share is big threats that Aloft Bangkok has facing now days and they are working to cope-up with this major issue. Internal Environment Analysis of Aloft Bangkok The author of the study stated that on order to have the good marketing position in the industry it is very important to analyze and review the internal environment to have update about to perform well in industry and what are the perspective strategies to cover it up (Piercey, 2016). After the analysis it has come across knowledge about the strengths of Aloft Bangkok and about the major weakness that they need to cope up in order to deliver the best market services. Some of the major strength and weakness under the privilege of Aloft Bangkok are stated as follows Strength of Aloft Bangkok Some of the major opportunities of the Aloft Bangkok that are helping them to maintain status strong in order to have good internal environment condition which will help them to increase their market value are stated as follows Own Reputation in Market Aloft Bangkok is one of the reputable organizations that are working with the core of their hearts to deliver the best services to its customers. This is due to the reason that they are working in strong internal environment in order to deliver services by working effectively and efficiently. International Recognitions One of the biggest strength Aloft Bangkok has its internal recognitions that are their biggest strength which is the reason that will help to maintain their international customers. To have an international recognitions always help them to stay at top in the market (Hamermesh, 2017). Excellent Service Provider One of the major and most important strength of the Aloft Bangkok is that they are working with the core of their heart to deliver the best services to their customer, this will helping them to maintain their customer. Due to their best service provided to the customer will set them apart in the industry. Weaknesses of Aloft Bangkok Some of the major weaknesses of the Aloft Bangkok that are not helping them to maintain status strong in order to have good internal environment which will not helping them to increase their market value are stated as follows Global Environment One of the major weaknesses that they have been facing is due to the global competitive environment because Aloft Bangkok is an international organization and it is their core duty to keep their standard well maintained in order to save them from any sort of major weakness. Lees Media Advertising One of the other biggest weaknesses that Aloft Bangkok has been facing is due to the fewer medium advertising they must focus internet advertising in order to have more promotion. It is very important to focus on the media advertising in order to have good and effective market position. Less Focus on the short-term and long-term objectives One of the other major weaknesses they are facing is due to not focusing on the short term and long term objectives. It is found that Aloft Bangkok has face may of the issue because of not working with proper planning and set objectives (lussier, 2016). Critical Evaluation Consistency of Selected Strategies with Organizations Missions and Major Goals The author of the study stated that it has very important to know about the level of consistency of selected strategies that are design to implement in the organization. It has found that it is very important to know about consistency of formulated strategies that will be consistent with the organization mission and major goal (White, 2016). It means that the consistency is very important to be focused in order to achieve the result of the formulated strategies. Aloft Bangkok is a stylish hotel that is working to provide best services to its customers. After the analysis it has been found that they have formulated many of strategies so that the organizational goals should achieve efficiently. For this purpose strategic mangers at Aloft Bangkok are working to align the strategic goals with the organization mission and goals in order to determine the best output of applied strategy. Aloft Bangkok are working on the implementation of the different strategies in order to work more effect ively to maintain the good market position. Congruent Employees Strategies and Constitute a Viable Business Model The author of the study stated that the organizational performance is basically depends on the culture, structure work and people of the organization but the main focus should be on people that is employee of the organization. It is very important to determine the congruency to the employees that is relatable with the designed strategies. A congruency is all needed on the first basis in order to determine the best output for the suggested strategies. The employee must have all the related information in order to focus on designed strategies to work in right manner in order to have effective and efficient result so that a good market position can be maintained (William, 2015). Consultant Suggestions to Improve Business or Organizational Effectiveness In order to improve business or organizational effectiveness it has suggested to the Aloft Bangkok by internal consultant: They must focus on the short term goals and long term goals in order to have effective and efficient achievement of organizational goals so that a good market position could achieve. They must focus on other promotion tools such as internet advertising in order to have more publicity for this purpose it has been recommend to them that they must make Facebook and Twitter pages in order to promote business and keep the customer up to date (David, 2015). They must focus on the diversification to bring new types of product in the business in order to attract customers with more innovative ideas. They must focus on the implementation of those strategies in order to attract the tourist that will be beneficial for them to attract the new customers. They must focus on to bring the increment in the product line that will help them to retain the customers. Conclusion In a nut shell it has been concluded that the Aloft Bangkok is one of the reputable organization that are working with both hands to meet the organizational goal and in order deliver the best services to its customer so that a good market value has been made and maintained. Aloft Bangkok is an organization that has maintained its image in international market. They are working with the strategies to attract tourist that is the biggest opportunity for them in order to attract new customers (Greenly, 2012). They are thinking towards the expansion through introducing the amusement park in their production line which will help them to attract the new customer and as well as a sign of attraction for the current position. They are creating new horizons; a new door has been open for them by providing creative opportunities to the food processing companies in order to have the good market positions. Aloft Bangkok has been focusing on the formulation of strategies that will save them from any type of threats. The intense increase in the market share is big threats that Aloft Bangkok has facing now days and they are working to cope-up with this major issue. Aloft Bangkok that is helping them to maintain status strong in order to have good internal environment condition this will help them to increase their market value. Aloft Bangkok is one of the reputable organizations that are working with the core of their hearts to deliver the best services to its customers. This is due to the reason that they are working in strong internal environment in order to deliver services by working effectively and efficiently. To have an international recognitions always help them to stay at top in the market. Aloft Bangkok are working to align the strategic goals with the organization mission and goals in order to determine the best output of applied strategy which means that they are focusing on developing the consistency between the strategies and goals of Aloft Bangkok. Further they ar e working to bring congruency in employees by motivating them to work with efficacy to maintain the good market position (Gamble, 2015). References Sigala, M., 2016. Service Development: A Framework, Cases and Implications in Tourism.Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases, p.25. Ameen, M., Brokaw, E., Jensen, K., Koroulis, C. and Ross, A., 2015. Strategic Communication Plan for Rocky Mountain National Park. Cravens, D.W. Piercy, N., 2006. Strategic marketing, Boston (Mass.) opportunities and threats : McGraw-Hill. Hamermesh, R.G., 2017. Strategic management, New York: Wiley. Lussier, R.N. 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